Positioning IT in the eyes of a CEO
I have been invited by DISS d.o.o. to do a guest talk at their partner meeting next week. DISS, with 
$55mio sales in 2006, is one of the leading IT Distributors in the Slovenian market, owing their success to a clear strategy of strategic alliances with well known IT retailers, solution providers and niche players. My talk to the DISS’ partners will discuss state-of-the-art research findings and best practice experience on how to position the information technology in the eyes of a CEO. The aim is to look at their products through their customers’ eyes and understand what 
makes their customers tick. This will help them in analyzing their key customers and developing innovative and value-added relationships, the latter resulting in solid and increased sales.