Customer-Driven Innovation published in R-TM
A research paper from the Leveraging Ideas for Innovation project which was led by Prof Kevin C Desouza and funded through the Institute for Innovation in Information Management (I3M) has been published:
- Desouza, K.C., Awazu, Y., Jha, S., Dombrowski, C., Papagari, S. Baloh, P., and Kim, J.Y. “Customer-Driven Innovation,” Research-Technology Management, 51 (3), 2008, 35-44.
The paper can be retrieved from the R-TM website at: http://www.ingentaconnect.com/content/iri/rtm/2008/00000051/00000003.
Research-Technology Management is the award-winning, bi-monthly SCI/SSCI indexed journal of the Industrial Research Institute, published since 1958. It contains peer-reviewed articles covering the entire spectrum of technological innovation, from research and development through product development to marketing. RTM is a leading source of knowledge and best practices on innovation management for leaders of research, development, and engineering worldwide.